The people behind the signal

20 marketers, one obsession

Senior practitioners from retail, D2C, FMCG and digital agencies — each bringing a distinct vantage point to every case study we cover.

AS
Ananya Singh
contributor
Content strategist and brand storyteller. Deep roots in FMCG and challenger brand positioning.
1 episodes FMCG
AT
Arjun Tiwari
contributor
Growth and analytics lead. Specialises in marketing mix modelling and attribution for QSR and food brands.
1 episodes QSR
KR
Karan Rao
contributor
Media buying and programmatic specialist. Has managed Rs 500Cr+ in annual media spend.
1 episodes E-commerce
NP
Neha Pillai
contributor
CRM and lifecycle marketing expert. Built retention programmes for 3 major D2C brands from scratch.
1 episodes D2C
PM
Priya Mehta
editor
Senior brand strategist with 12 years in retail and D2C. Former Head of Brand at two unicorn startups.
1 episodes Retail
RD
Rohan Desai
contributor
Performance marketing lead specialising in D2C acquisition. Obsessed with unit economics.
1 episodes D2C
SG
Shreya Gupta
contributor
Influencer marketing specialist. Has run 200+ campaigns across beauty, fashion and lifestyle categories.
1 episodes Beauty
VK
Vikram Kumar
contributor
SEO and content strategist. Drives organic acquisition for retail and marketplace brands.
1 episodes Retail
S
Saksha
contributor
0 episodes DFR